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“We believe a firm belief that India is not an economy in the third world but rather a civilization in the first world. It is the birthplaceY The anniversary of his brand with a big show at the Gio International Center in Mumbai on January 25.
The show, which was opened with Bollywood star Deepika Padukone and closed with the Christie Torlington model in the 1990s, by about 600 guests, including those familiar with the fashion industry such as Linda Vargo from Bergdorf Godman and Sachs Villa Robal Battle.
Bollywood representatives Alia Bhatt and Edeti Rao Heidari-who chose to wear Sabzati for their wedding parties-was attended, along with Anania Bandy, the art mosque in New Delhi and reality TV star Shalini Bass. Kumar Mangalam BIRLA, whose company bought Aditya Birla Fashion and Retail Ltd (Abfr) 51 percent stake in the brand sabyasachi in 2021, with the exhibition with his daughter Ananya BIRLA. While none of the youngest Ambani appeared, his grandmother was attended by the Ambani agent.
Mukherji’s love for the city of Calcutta (now Kolkata) is not a secret. It is often attributed to the city for its creativity and inspiration. It is also part of his brand, just as part of Bvlgari. To celebrate the silver anniversary of his brand, Mukherje moved his guests to North Calcutta.
When the doors opened, the guests left behind champagne glasses, cheese panels and caviar, on one of the most exorbitant grazing tables and walking directly in the strange old Klikta neighborhood with green shutter windows and iron wall. He sat a massive water fountain from Victoria Memorial at the center, but instead of being surrounded by black, it had a tigers, which represented the brand’s logo for Mukhtiji – the Royal Bengal tiger.
When the lights were afraid, the guests were received with Bengali music before Padukone made its large entrance in white pants, shirt and trench coat with statement jewelry. It was followed by a series of Indian and international models that are offered 150, all of which appear to be made in the Western Bengal state, but with the fabrics obtained from Mongolia to France. From the velvety style covered with fake fur, the homogeneous Japanese cotton with the bacheuma, recycled polyester, to the ostrich skin, the group was diverse.
The different appearance was full of the references of the strong women who inspired Mukherji-from the Fraida Kahlu gangs to the crosses inspired by Madonna to the Maharani pearl of Gaatari Devi. “My grandmother was the most important effects in my life – one of them taught me the strength of its simplicity, while others taught me the abundance of the maximum,” Mickelji says, and this show was a poem for both of them. Turnington closed the width that wears a group of black and white cashmere, associated again with a lot of classic jewelry.
Mukherje believes that we move to a new generation of consumers, who will appreciate a unique handcrafted products with the assessment of its wearing and long -term use. Today, Brand Sabyasachi is a synthesis of three heads that are still being developed: Demi-COOURE clothes, luxury accessories, and high jewelry.
From starting 20,000 rupees and three employees, the team today grew for an army of 3,000 craftsmen and employees throughout India. Today Mukherje has major stores in Kolkata, Dehi, Mumbai, Hyderabad and 5800 square feet store in New York. It has also strengthened retail partnerships with Bergdorf Goodman, Printemps Doha and Saks Fifth Avenue.
From being one of the first Indian designers at Milan Fashion Week, to falsifying global cooperation with H&M, Christian Louboutin and Estée Lauder, among others, Mukherje establishes himself in the global fashion system. Earlier this month, he said that the brand is to achieve revenues of 500 rupees this year.
“Over the next 25 years, I intend to refine my craft more by focusing on the complex details dedicated to the intimacy relationship for those who wear it-diamonds unlike the appearance of the necklace, beautiful-hand silk blanks, and the complex embroidery that mimics a miclipiji complex.