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There is now the G-Shock Watch with a Barbie, and we want in

Barbie movie You may feel like a remote memory at this stage, but cooperation somehow Keep coming. The latest? There is the official G-Shock that bears the barbie mark on the road.

CASIO has announced the watch as part of the 2025 collection, all of which are bright, bold and pink as you may imagine that … even if you are not as strict just like Impala x Barbie Lightspeed.

It depends on the famous GMA-S110, a smaller industrial version GA-110 It was launched in 2010, and it features an hour that puts a number of small ingredients to create a 3D design.

As a matter of courtesy Casio

In GMA-S110be, you will know the Barbie version, each of these ingredients has a slightly different pink color, along with some accurate differences. This includes the Barbie logo at 3 o’clock and the heart release index on the interior phone call at nine o’clock.

The logo is again distinguished on the identical pink ribbon, while the rear box is engraved with the silhouette of the brand’s side brand.

The image may have a belt and mailbox

As a matter of courtesy Casio

The image may have a Wilbon machine for ammunition.

As a matter of courtesy Casio

Away from the Barbie theme, you can expect all the regular GMA-S110 features, which means it is a mixed digital watch and analog, with 29 time zone across 48 cities. It features a shock -resistant structure, with a waterproof of 200 meters, the option for five daily alarms, 1/1000 second time and the countdown timer, as well as the automatic LED light.

It joins a trilogy of the GMA-P2100P, GMA-S5610PP, GMA-S140P-Casio and Casio is not alone in betting on pink again in 2025. ProPilot X Miss Piggy EditionFor example, with his bright pink face that is inspired by everyone Reinforced The singer (in addition to the presence of a hole on CaseBack reveals the charming character image), while she also released Bremont New Terra 38 In a shiny pink color-it is directed to 250 pieces.

Whether this constant tendency of the pink is due to the Barbie effect, 18 months after the release of the movie, it is difficult to make sure – but it is unlikely. However, Casio clearly hopes that the Barbie brand still has some legs that wears dagger so far. Daniel Thg, Amina Barbie Design Museum It is believed that its withdrawal through generations is immortal.

The image may contain adult clothing coat, a statue and doll game

As a matter of courtesy Casio/Mattel

“There is a major reason for Barbie’s attractiveness as a longevity of the brand, after it has been a dominant cultural presence since 1959,” as I told WIRED. “Truly or error, Barbie is also associated with a set of assumptions and values ​​that are well defined-breathing, accessible magic, empowerment, and friendship. Any brand that cooperates with Barbie can expect to transfer some of this magic.”

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