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Tumor He said his return, which collected Steam in 2024. DaU’s active users (DAU) arrived at a modern new peak of about 250,000 active users (MAU) exceeding 400,000.
This reflects three times since the company restarted in 2023 and has become a new game for games. The numbers are the highest in the past decade. While these landmarks are early signs of renewing the relationship with fans, Neopts believes that this is the beginning of its journey that depends on society to revive one of the titles of the most famous games in history.
Neopets is the virtual pet game that more than 150 million players have played all over the world. But its growth slows down and is now under new management. Since Dominique Lu took over in July 2023, Neopets has invented itself, as it has provided more than 100 classic miniature games, new stories and licensing partnerships.
Neobets is more than nostalgia – it is related to fun and meaningful communications with players across generations. By mixing the magic of the culture of early internet games with a modern focus on emotional well -being, the brand has always been a safe haven for its loyal community.
Last year, the task extended until after the classic browser game with the launch of two portable titles, stories of Dacardia and Faerie fragments, along with significant growth on social media. Instagram followers
It increased by 123 % and video views increased by 150 %, which reflects the passion of her community and a sign of a sign
Encouraging the start of the community -led IP.
“2024 is the beginning of our transformational journey to revive the tumors. For the first time in a decade, we see meaningful growth at our players base, and support from our fans was very appreciated. The foundation has been set. For a much strongest – one that reflects what our players love about the tumors.
A year of targeted cooperation
Neopets cooperated with more than 30 partners in 2024 to create meaningful, meaningful experiences linking their fans via the Internet and not connected. These collaborators brought NEOPTS to other aspects of life and expanded their magic beyond games. This progress is not only achieved from the strength of its society led by society, but also indicates more IPS that Neopets is an inspiring and original partner.
The main points include:
- Upper Deck: New Neopts Card New New Neotes is a fan, with a series of already confirmed reinforcement and expansion packages and in business, and promised to activate both players and the two groups.
- PHATMOJO: The Blind Box Plushies, the first launch of the neopets since more than a decade sold in main retail dealers like Hot Topic, Gamestop, Boxlunch and Claire, and they fly on the shelves leading to rearrangement.
- Andrews MCMEEL: The Omelette Faerie Graphic Novel: Volume 1 was released in October 2024, where it offers how the rich world from Neopts extends beyond games – maintaining the link of its access to a new generation of fans in innovative formats.
We look forward to 2025
Based on the momentum, Neopets are preparing to continue developing its platform to meet the needs of players today. NEOPTS has an exciting set of initiatives in 2025.
In May, it is a Buba time to convert 100 sites across the United States to Neopia, and it includes limited decor and exclusive gifts. The second graphic novel will be released, Neopts: The Magical Grundo Plusie of Prosperity, in August 2025.
Besides the series of graphic novels, a collection of coloring and activity books is also developed, which increases Neopia’s creativity to life through amazing licensing partners and in new attractive formats.
March will see the launch of the Monopoly: Neopts 25th Anniversary Limited Edition, while the Q2 will release TCG Upper Deck Tcg: Battle for Meridell and new TCG accessories like Playmats, cards sleeves, and deck boxes.
Neopets cooperated with a variety of partners in 2024 to bring continuous new experiences to its fans, paving the way for an exciting liquidation in 2025.
At the heart of reviving Neopts is a commitment to loyal players with the expansion of its access to new fans. This was evident through initiatives like Neopts Live Series and Ama Sessions, which attracted more than 200,000 views. Events such as the release of design studios in January attracted approximately 30,000 views, as a new content. Neopets also hosted Bash a global birthday for the twenty -fifth anniversary, indicating 8000 participants in 41 cities and 13 countries, with approximately 300 requests to host local celebrations.
Neopts amplified in 13 major event around the world, including San Diego Comic-Con (SDCC), Expo Las Vegas license, and Gamescom ASIA. These events strengthened partnerships with the brand’s introduction to the new fans. Through interactive exhibits and fans’ participation activities, Neopets succeeded in bridging the gap between nostalgia and modern innovation, and the seizure of the hearts of both fans for a long time and new expatriates.
Neotes is still dedicated to serving its community by providing meaningful and attractive experiences linking players through generations. Since the iconic virtual pet game celebrates more than 25 years, the 2025 road map includes branding and technological progress, ensuring the continued development in Neopets and its families around the world.
