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The smell of business and the artist, Anania Perla, announced that it has entered the booming Indian beauty industry and personal care. Its new project aims to present a set of innovative brands of beauty and personal care throughout India throughout 2025.
The Indian BPC market is expected to reach 34 billion dollars by 2028, as it grows at an annual growth rate of 10 and 11 percent, driven by increased income available, e -commerce growth, and consumer openness to new products.
Ananya BIRLA will launch products in categories such as makeup and perfumes, and targets a diverse consumers base by starting running in stages. She emphasized that the Indian cosmetic industry is developing quickly, as consumers search for products that reflect their individuality.
The project will focus on the first product strategy, which is characterized by distinct mobilization and international quality standards.
Anania Birla’s latest business step stands out its pioneering journey, which started at the age of 17 with the launch of Svatantra Microfin. It is also a defender of mental health through the Ananya Birla Foundation, which has partnered with more than 25 non -profit organizations, affecting more than 30,000 people in five states. Ananya Birla also launched Sophius, an Amnesty International platform, at Iit Bombay, with plans for global expansion.
Ananya BIRLA works on the board of directors of Aditya Birla Group and the Aditya Birla group and contributes to the Hindalco, Grasim and ABRL boards.
