Zomato in India to rename the brand as eternity

The Zomato Indian Group plans to connect food to rename itself as eternal, a strategic shift as the fast trade unit has an important engine for future growth.

The Gurugram -based company, which joined BSE Sensex in India in December, said on Tuesday that the name change will better reflect its expanded business portfolio that includes a rapid trade delivery service and a project from business to business. Zumato said in the stock exchange file that the company’s board of directors agreed to change the name.

in A message to the shareholdersFounder Deepander Joyl said that the company started using “eternity” internally after getting Blinkit to distinguish between the company’s entity and its delivery mark. Zomato and brand name will remain unchanged.

“Eudity is a strong name, and to be honest, it scares me to my voice. It is a tall thing to rise to a level. Because” eternity “carries both promise and paradox,” Joyl wrote in a letter. “This is not just changing the name; it is an important statement.”

The brand rename requires the approval of shareholders and organizational approval. Upon completion, the company will change the stock index from Zomato to Eternal.