Electronic Space Agency wants to replace E3 with a set of tuning words

The Entertainment Programs Association makes a new attempt to launch an event for games. The new project is called iicon, or “Interactive Innovation Conference”. It is not an attractive name like E3, and it is sad for regular games fans, may not be an event they care about as much E3.

On the positive side, most of the major companies in games that would host the growing stalls at the Los Angeles Conference Center per day have already signed this new endeavor. Sony, Nintendo, Microsoft, Disney, EA, Epic Games, Ubisoft, Square Enix, Take Intuance, Amazon Games and Warner Bros. All As participants.

However, the On social media, Iicon promotes “vision players”, “change makers” and “creative”, so the best guessing to us is that this event will swing more towards the company’s side of games as people may use this language in an unconnected manner. If this is the case, this will not be an alternative to the peak E3, when Studios Big and Small offers its upcoming projects and the internet penetration surprises fall. Instead, the opening event appears in April 2026 as if it will focus more on moving the needle, aligning the brand and synergy.

Since the ancient ESA event decreased and its event in 2023, the consumer side is often presented for the great events that Geoff Keighley: and. Both have already announced the dates of 2025.

This article originally appeared on Engadget in