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BMW pledged to continue investing in the combustion engine and mixed technology, as it warned of the “bicycle trip” in the American transition to electric cars after Donald Trump’s return as president.
Jochen Goller said that the group has been optimistic about gasoline and hybrid sales made up in the United States, even if the demand for EVS slowed during the next few years on the back of political changes under the new administration.
“I think it would be naive to believe that moving towards electricity is a one -way road. Galler, who is responsible for the customer, brands and sales, told the Financial Times at the BMW headquarters in Munich.
“This is why we are investing in our combustion engines,” he said. “We are investing in modern spatial hybrids. We will continue to launch electric cars.”
BMW, which also has the brands of Rolls-Royce and Mini, has long been careful about the pace of global transformation to EVS, and the development of a wide range of products a long time before growth in EV sales.
Last year, the company issued a warning against profits after suffering sales of slipping in China and forced a 1.5 million vehicle vehicle due to brake systems that are likely to be wrong by Continental.
But its broader strategy has mostly enacted while its German competitors fought Volkswagen and Mercedes Benz to adapt to slowing the demand for EVS despite their previous ambitions to go to every electrician.
While their international peers, including Toyota and Stellantis, have followed a multi -energy approach, BMW has stopped its strong presentation of EVS with the same design and the appearance of their outlook on gasoline and hybrid.
Group sales of electric cars fully increased by 13.5 percent last year to 426,594 cars, representing 17 percent of total sales. Including hybrids, the electrical percentage was 24 percent.
“We expected that people would not want to be discriminated against because of the power train,” said Galler. “We have taken the path that others follow now.”
Analysts say BMW is better than competitors to fulfill the most striking emissions goals in the European Union without selling EVS with deep discounts. It is also less exposed to Trump’s introductory war because 65 percent of its cars sold in the United States are locally built, and it is also a clear source of the United States.
“From an operational point of view, I think BMW, outside China, is in a very good position,” said Patrick Hamel, an UBS analyst. “They are largely as they should be in terms of EV’s share in this mix.”
Jefferies Philippe Houschois BMW, which in the past attracted criticism from investors for its surrounding in the field of energy train technology, described it as “the most (original equipment manufacturer) over the years.”
This year, the group will launch the Neue Klasse platform for its next generation from EVS with longer capabilities, charging and upgrade for software, which Houschois said is “working to unify driving in software knowledge of software, multi -power energy and battery sources.”
But China has proven a challenge to the Munich -based automobile company. BMW and MINI sales in the world’s largest car market in the world fell by more than 13 percent last year to 714,530 cars, which is more severe than competitors such as Mercedes -Benz and Audi.
Citigroup analysts have warned that BMW was still vulnerable to China, as intense pressure in prices in a crowded market forced car makers to the opponent. CITI analysts said that the sliding sales in the country, as BMW still receives less than a third of its cars, “is still our main concern.”
Galler admitted that China is unlikely to return to explosive economic growth that attracted foreign car makers for the first time to go to the country.
“But we still see a growing market. Thus, our ambition is that we want to participate in a growing market.”
Guller added that it should not be a “shock” that Chinese brands were taking the local market share quickly from foreign car makers.
“The cars are really good from the technology perspective,” he said. “But we are not afraid.”