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Mattel is looking to increase games prices as part of its efforts to reduce President Donald Trump’s tariff for imports from China, Mexico and Canada.
During the last weekend, the president signed executive orders that seek a 10 % tax on imports from China and a 25 % tariff on imports from Mexico and Canada.
The tariff against China entered into force on Tuesday. However, the Trump administration stopped the fees against North and South American neighbors for one month after Mexico and Canada agreed to take steps to increase their application on their borders with the United States
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The leaders of Mattel said on Tuesday that “taking advantage of the strength of our supply chain” and that possible price procedures were among the measures that the game company was looking for to deal with the definitions.
Mattel is looking to increase games prices as part of its efforts to reduce President Donald Trump’s tariff for imports from China, Mexico and Canada. (Armando Ararizo / Bloomberg via / Getty Pictures)
“Our teams were completely involved in analyzing and planning a set of scenarios,” Mali Anthony Deselvistro told analysts and investors. “With regard to the financial impact on Mattel, our instructions for 2025 include the expected effect of the new tariff based on what we know today and mitigate the measures we plan to take, including those who benefit from the strength of our supply chain and potential pricing.”
He said that Mattel, known for Barbie, Hot Wheels, Fisher-PRICE and other brands, makes games in seven countries, adding that the game company “is working continuously to improve and diversify the manufacturing fingerprint” in recent years.
The shopper sees Mattel Barbie dolls for sale in a targeted store in Chicago. (Christopher Delvis / Bloomberg via / Getty Pictures)
Less than 40 % of the global game of Mattel in China is expected to occur this year, which is a much smaller share than the average industry about 80 %, according to Disilvestro.
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“With the United States represents about half of our global games sales, we must be exposed to a tariff in the United States related to China about 20 % of global production,” said Mattel Mali’s financial manager. “With regard to Mexico and Canada, we are currently releasing less than 10 % of our games from Mexico and we have no sources from Canada.”
Disilvestro added that the game company plans for “no one country” to get more than 25 % of production by 2027.
| index | protection | last | Changing | % Change |
|---|---|---|---|---|
| mat | Mattel Inc. | 21.39 | +0.56 |
+2.66 % |
Regarding the procedures for mitigating the customs tariffs, he said that Mattel “work (work) closely” with retail partners “to achieve the right balance and always puts consumers into consideration when we think of pricing procedures.”
The Games expected 2 % -3 % growth in net sales for the 2025 fiscal year, in addition to the profits of one share in the range of $ 1.66 to $ 1.72, in any possible effect of customs tariffs and the company’s response to it.
Hot Wheels by Mattel is offered for sale in a store on April 23, 2024, in Chicago. (Scott Olson / Getty Images)
Mattel works with about 500,000 retail stores to sell different games products, according to the CEO of Ynon Kreiz. It also uses e -commerce methods for gaming sales.
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The company achieved approximately $ 5.38 billion of sales over the year 2024. Meanwhile, its annual net income reached 541.8 million dollars.
“Our priorities for the year 2025 are that the summit and the bottom grow, while increasing investment in self -publishing work in the digital game to push long -term growth, in line with the priorities of our capital customization to invest in organic growth,” Krez told analysts.
