Apple (AAPL) Q1 Repeing 2025

Apple Total revenue increased by 4 % In the first financial quarterBut she missed the iPhone sales forecast in Wall Street and witnessed that sales in China are 11.1 %, according to the company on Thursday.

The shares decreased less than 2 % in extended trading.

Here is how Apple did for the estimates of LSEG consensus for the quarter ending on December 28.

• Arrow profits: $ 2.40 for $ 2.35
• profit: 124.30 billion dollars for 124.12 billion dollars estimated

• IPhone revenues: 69.14 billion dollars for $ 71.03 billion
• Mac revenues: 8.99 billion dollars for 7.96 billion dollars, estimated
• IPAD revenues: 8.09 billion dollars, compared to $ 7.32 billion, estimated
• Other product revenues: 11.75 billion dollars for $ 12.01 billion
• Services revenue: 26.34 billion dollars for 26.09 billion dollars, estimated
• Total margin: 46.9 % compared to 46.5 %

Although the total Apple sales rose during the quarter, the iPhone sales that the company closely seen the company already decreased slightly on an annual basis. The quarter -month of December is the first quarter with iPhone 16 sales, and Apple has released the Apple Intelligence AI set for devices during the quarter.

Apple iPhone Miss’s estimates for Lseg were the largest for the company in two years, since its profit report in the first quarter in the 2023 fiscal year. At that time, Apple said it was missing because it was not able to make iPhone 14 models sufficient due to production of issues in China.

The company has seen a great weakness in Greater China, which includes the mainland, Hong Kong and Taiwan. China’s sales generally fell 11.1 % during the quarter to $ 18.51 billion. It is the largest decrease in China’s sales since the same quarter last year when it decreased by 12.9 %.

Tim Cook, CEO of Apple, told CNBC that iPhone sales were stronger in countries where Apple intelligence is available. Currently, the program is only available in a few English -speaking countries, and cannot be reached in China or in Chinese.

“During the quarter in December, we saw that in the markets in which we put the Apple Intelligence offered, the performance on an annual basis on the iPhone 16 was stronger than those markets in which we did not offer Apple’s intelligence,” Cook said.

Cook said that the company planned to release additional languages ​​in April, including a copy of Apple Intelligence in Simplified Chinese.

Cook CNBC told that there are three factors in China’s performance of the company. He said that half of the 11.1 % decrease was due to a change in the “channel stock”, the fact that Apple Intelligence was not launched in the region and that after the end of the quarter, China released national support that stimulates some Apple sales products.

“If you look at negative 11, half of the decline is due to a change in the canal stocks, so the operating performance is better,” Cook said.

Apple’s executive officials usually give some colors on how the current quarter is formed on a call with analysts. Wall Street expects instructions for the first quarter of March $ 1.66 on profits per share for $ 95.46 billion in revenue.

The company recorded $ 36.33 billion in net income during the quarter, an increase of 7.1 % from 33.92 billion dollars in the same period last year.

Apple sales of Apple showed strong growth during stalled sales last year in the holiday neighborhood. Mac revenue increased by 15 % to 8.98 billion dollars, and IPAD revenues grew by 15 % to 8.08 billion dollars. The company’s Mac department has registered its best growth since the fourth fiscal quarter in 2022.

The company released new MacS devices during this quarter, including the NEW IMAC, Mac Mini and MacBook Pro in October, partially contributed to growth. Apple also launched a new iPad Mini during the quarter. Cook growth ratios to new products.

“It is driven by great excitement about the latest Mac collection,” Cook said.

The Apple profit engine, the services department, which includes subscriptions, guarantees and licensing deals, has reached $ 23.12 billion in revenue, which is 14 % higher than the same period last year. Cook said that the company has more than a billion subscriptions, which includes both direct subscriptions for services such as Apple TV+ and iCloud, as well as subscriptions in third -party applications through the company’s application store system.

Cook told analysts in a profit call that the company has an active base of 2.35 billion active devices, an increase of the number 2.2 billion provided by the company a year ago.

The company’s “other products” category, which is also called Wearables, which includes Apple Watch, AirPods, Beats and Vision Pro Sales, decreased by 2 % on an annual basis to $ 11.75 billion.

Apple said it would pay profits of 25 cents per share, spent 30 billion dollars on stock profits and the distribution of stocks during the first quarter.

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